Do I Need a New Skincare Routine After 40?
Ageing is a privilege—but that doesn’t mean your skin has to give everything away.
After 40, many of us start to notice changes: fine lines, dryness, loss of firmness, or that dull, tired look that doesn’t quite match how we feel inside.
The good news? A glowing, healthy complexion doesn’t require a 12-step routine or endless products.
With a few smart swaps and the best moisturiser to protect your skin barrier, you can create a simple yet powerful skincare routine that works.
As Tess Walls, one of our experienced skin therapists, often says—less is more, especially when you’re focusing on what truly makes a difference.
Why Skin Changes After 40
From your 40s onwards, your skin naturally loses part of its protective hydro-lipid film—this is the fine layer of water and oil that keeps skin smooth and resilient. Without it, your skin may feel drier, more sensitive, and less radiant.
This is why a gentle, hydrating skincare routine becomes essential. Instead of stripping the skin, you want to nourish it, replenish water and oils, and focus on smart anti-ageing actives that deliver visible results.
The Three Essentials for Over-40 Skin
1. Switch to a Gentle Cleanser
Foaming cleansers can strip away natural oils, leaving skin tight. A milk cleanser is far kinder and gives back to the skin while removing impurities.
👉 Tip: Apply in circular motions and remove with a warm, damp cloth for the best results.
2. Add a Hydrating Lotion
Forget old-fashioned toners—modern lotions drench the skin in hydration instead of drying it out. A hydrating lotion preps your skin beautifully for the steps that follow.
3. Invest in Hyaluronic Acid
If there’s one ingredient every woman over 40 should use, it’s hyaluronic acid. This water-binding active plumps skin at multiple levels, smoothing fine lines and giving skin that “juicy” look we all want.
Build Your Routine Around Your Main Concern
Once your skin is cleansed, hydrated, and prepped, ask yourself: What’s the one or two things I’d love to improve most?
- Wrinkles? Choose a peptide-rich anti-ageing cream to smooth expression lines.
- Loss of elasticity? A lifting cream will firm and redefine.
- Want it all? A global anti-ageing cream like Pro 60+ is perfect for all-round skin rejuvenation.
Two Easy Ways to Upgrade Your Routine
1. The Ultimate Age-Defying Duo
If you want a no-fuss option, the Ultimate Age-Defying Duo brings together two powerhouse products:
- Pro 60+ Cream – award-winning, deeply nourishing, and perfect for mature skin.
- Hyaluronic Acid 3D Plump & Fill Serum – triple-weight hydration for plumper, smoother skin.
Together, they work to firm, hydrate, and restore radiance.
2. Get More, Glow More
Prefer to build your own mix? With our Get More, Glow More Promo, when you purchase any 2 products of a serum and a moisturiser, you’ll receive a FREE Total Fit Body Oil. It’s a luxurious treatment that smooths, firms, and nourishes the body, completing your pro-ageing routine from head to toe.
Don’t Forget the Extras
- Exfoliation: Use a gentle chemical exfoliant once or twice a week to smooth away dead skin and restore glow.
- Sun Protection: The golden rule—there’s nothing more anti-ageing than sunscreen. Apply daily, rain or shine.
Keep It Simple, Keep It Consistent
Your 40s and 50s aren’t about chasing youth—they’re about nurturing your skin so it looks and feels its healthiest. With the right steps—cleanser, hydrating lotion, hyaluronic acid, and the best moisturiser for your skin’s needs—you can achieve radiant results without endless steps.
Want to know exactly which products are best for you? Take our Skin Quiz or chat directly with one of our skin therapists for personalised advice.
